Author Archive: Martin Carper

Google Search Engine Optimization – Tips to get ranked tops on Google

Have you ever wondered how to get ranked as number one on google?

 

I have too. In my attempts to optimize my articles and websites I found out that manual effort will never beat a good search engine ranking tool. Once I realized that with the right website optimization software I could finally dominate google, I set out to find the best one. As many know, SEO is a tough game and one little mistake in optimization will diminish your efforts at once, thus only the best search engine ranking tool will do. In this article I will describe what makes good website optimization software as well as talk about the process of optimization. If you are not interested in hearing about the process behind SEO just skip to the end of this article where I’ll recommend some tools to you.

 

A quick look at SEO

 

I am by no means a “guru”, neither by the way do I believe that the “guru” title gives you any authority or a deeper understanding. I believe that with the right website optimization software and with a sound understanding of the SEO process anybody can be a so called “guru”.

Anyhow, what exactly constitutes a good google ranking? There are several components to google domination (and a good search engine ranking tool must take advantage of all at the same time. But more on that later). First of all we must establish a differentiation between internal and external SEO. Internal SEO is the process of optimizing your website content and external SEO is the process of gaining relevant backlinks to your site.

You optimize your website internally by finding relevant keywords with low competition, writing your articles in a specific, optimized way and building relevant internal links. You optimize you website externally, by finding relevant, high ranking websites on your niche and gaining backinks from them.

A word on internal or on-page optimization. Is it still important? Do you have to be a guru to excel at it? It is still important yeah, but if you have a wordpress site you don’t have to worry about it at all. Just keep writing relevant material, with a keyword density of about 2% and you will be in the clear in terms of internal SEO.

Now, external optimization is the big one!

The best search engine ranking tool [part II]

The components of good website optimization software

So what exactly defines a good search engine ranking tool? Here are some points to help you identify the best website optimization software:

Good website optimization software is fully automated.

This is actually an overlooked aspect. You don’t want to spend countless hours looking up your competition, search for relevant sites in your niche, etc… A good search engine ranking tool must be capable of a completely automated process. In other words, you enter your definitions and the website optimization software starts working, later delivering relevant results.

Finding relevant sites with a good PR (page rank).

This is of course the main purpose behind any search engine ranking tool. It must be capable of finding relevant, high ranking websites by crawling the internet. Since google will evaluate your site (internal SEO apart) based on how many relevant, high ranking pages link back to it, a good search engine ranking tool will be able to find these pages.

Good website optimization software is able to analyze my competitors.

This is also very important as it will help you find your main competitors as well as find out what they are doing. A great search engine ranking tool will be able to tell you the number of backlinks of your competition as well as where those backlinks are coming from.

Capable of detailed analysis.

This is quite overlooked too. Your website optimization software must be capable of performing specific search requests. Such as searching by domain name ending (e.g. only .com sites), or searching google locally (e.g. you are living in Italy and want to limit your search to google Italy)

The best search engine ranking tool [part III]

My recommendation

I can honestly recommend Page Prowler over here. I believe it performs really well and can help you achieve a #1 position on google in a matter of days. It is completely automated and very well documented. The author provides comprehensive videos to help you learn how to operate this search engine ranking tool in a matter of hours. You will be able to spy on your competition, find relevant backlinks, estimate the worth of existing backlinks (thus determining the ones that actually hurt you), is able to gather all kinds of information (from email addresses to “whois records”) and much, much more with this website optimization software.

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Tips to drive profit using strategic internet marketing

There is no unique strategy for this kind of business. It’s up to you how you want to run your business. Many times this job is not profitable, and you need to work for your business for a long time without any profit. This business is slightly different from the online marketing business. In this business, people come to fulfill their wish rather than to earn profits. There are no goals and strategies for people out here because maximum people come here to fulfill their hobby. If you want to earn profits and become a successful marketer, you need to have long term goals and some strategy for the business. You need to have a system and some patience to succeed in the social media marketing business.

For strategic internet marketing, you need to have effective plans, brand marketing, and ideas to cultivate high converting results for a single goal. For successful strategic internet marketing, there is a lot of background work to be done by a businessman. You need to set some time limit for some specific tasks and think over and over on your business plan to make it more effective. Hard work is the only option in this business. There are no shortcuts for any kind of success. People those who are successful in internet marketing say that they use to stick to the system for hours all day long. Every day they followed the same routine, it was difficult and tiring, but the result was very much satisfying.

Read Also Online Marketing and its Benefits to the Owner and the Customers

Online Advertising and its Relation to Online Marketing

Both new and experienced online marketers all have used PPC advertising system to advertise their website business. PPC is the pay per click advertising system which pays per click and visits to the website and brings a much loaded traffic to the website, which is also enabling to make your website much popular and bring new customers to the site.

Procedures in PPC and Advantages of PCC Advertising

If one wants to advertise and sell his own brand online, then PPC enables and helps you to publicize the brand. Also, this promotes the business name at a little or no cost. An online marketer could potentially spend bucks on advertising with PPC, but this may not be able to make any sells or make any online target lead. Some may see the number of clicks in the PPC but may not to find any sells or benefits with respect to PPC cost that increases continually.

Setting up any effective PPC advertising may require a fair and good amount of time and effort, and much time continuous effort of error and trial. If anyone has tried any type of PPC advertising, then the person probably know the web pages, the keyword researches, keyword tracking systems, tracking codes and website analytics that have to be prepared and monitored.

Naturally, if one wants to replace PPC advertising with free advertising, one have to understand how to apply online marketing and advertising such as marketing with videos, article marketing, using own blog as website of free advertising, etc.

Many choices are there to choose a medium of advertising and make a successful business.

Read Also A New Content Writer for Marketing: Benefits and Problems

A greater level of social media marketing efforts

Social media marketing is a very difficult job. You need to take care of your customers as well as you need to promote your community or company. People with great brains can do many things with very less input whereas social media marketing business was very difficult as you always had to be near the computer doing some work. Fortunately, nowadays the mobile applications are highly advanced that you do not need a computer to do all the work. This mobile experience has initiated the mobile social media marketing business. Earlier, people had to be with their computer systems for the whole day whereas now people know that social media marketing is a real time business.

You can run your business from anywhere like parties, car or your home, you do not need to carry your laptops and desktops everywhere your phone is enough to run your business. Over the world, almost 2.2 billion people use mobile phones. This huge mass is enough to carry out a successful business out of your company. Mobile users have potential that they can dominate the internet users and television watching as it is easier any less time consuming. Nowadays, you get better audio and video facilities in your mobile as the technology is enhancing day by day. This driving force has made communication more effective and user-friendly with the help of cell phones. We have a revolution in which starting from smoke signals to telegram to telephone and now its cell phones for the social media marketing.

Read Also Marketing campaign for engaging social media

Online Marketing and its Benefits to the Owner and the Customers

“THE” Marketing Strategy in today’s world is normally the content marketing. It not only drives a profit by addressing the business to acquire and maintaining a good consumer base, but it also fills consumer needs for valuable and relevant information that will make them take profitable action.

10 Reasons to Use Content Writing in a business

Content marketing helps to create and share valuable information on various topics which will help people in different manners. Moreover, the keywords are very important here. They generally distinguish between content writing and interruption marketing. By giving information continuously by content writing that will help both the owner and the customers, the owners gain reputation and the customers will get to know about the products and all the details they want to know. Apart from the traditional way of marketing that include advertisement, the owner needs the customers to accept about their product believing. It also helps the owner to educate their customers and clients.

Online market owners get so wrapped up in the technology world that the business may get down for some time. This will make you get into a last planning business session. Content marketing gives you facilities to describe the products at its best way to attract customers to your product. Content marketing is establishing a connection between the customers and business, which also makes the customers understand that you are also caring for their profits and needs instead of making own profits. By the adoption of content marketing in the business, this consumer attitude has been allowed to work on the profit, which also ensures the success of the business venture.

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